What Could You Create in an Extra 15 Minutes Per Day?

Most bloggers wish they had more time. If you’ve been thinking about launching your first product, creating a newsletter, starting a podcast, or any other big project for your blog, you might be putting it off until you’ve got more time. Often, though, you need to make the time … life has a way of […]

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How an Online Marketing Audit Can Help A Small Business Optimize Search, Social & Content Marketing

An increasing number of companies feel they have a solid content marketing strategy and tactical mix in place. Now it’s time to think about how to integrate an “Optimize and Socialize” approach into the overall online marketing program. Two key considerations for implementing a scalable “Optimize and Socialize” content marketing approach involve where SEO and […]

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Beyond Newsjacking: Pop Culture in Content Marketing with Movies, TV and Memes

The expression “newsjacking” has been popularized by David Meerman Scott and the available material on the topic is near limitless from case studies of Oreo’s Dunk in the Dark Twitter ad to missed opportunities by Poland Spring. Related to newsjacking is the practice of leveraging popular culture references in brand messaging. Movies, music, memes and […]

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10 Mobile Apps, No Make That 49, That Make Our Day

Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post. But it got me thinking: what mobile apps do other marketing and communications professionals use? I know mobile phones and apps are an inseperable part of everyone’s life and people […]

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10 Mobile Apps, No Make That 49, That Make Our Day

Recently Verizon Wireless asked me to share some of my favorite mobile apps. I sent them a list and 6 of them made the post. But it got me thinking: what mobile apps do other marketing and communications professionals use? I know mobile phones and apps are an inseperable part of everyone’s life and people […]

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