There are so many blogs online that you might think it’s not even worth starting (or continuing) yours.
After all, your niche almost certainly has lots of well-established blogs with plenty of readers.
So why would they come and read your fairly new blog instead?
And how can you distinguish yourself from every other new blogger out there?
Well, there are three key ways to make your blog stand out. You don’t have to hit all three; one is often enough (so long as you can do it well).
- Your Design
- Your Content
- Your Writing Style
Some blogs are instantly impressive because of their design – K.M. Weiland’s Helping Writers Become Authors, for instance.
While looks aren’t everything, most readers will judge websites (at least to some extent) based on how “professional” they look. If you’re using a free theme with a header you designed yourself, and every widget in existence cluttering up your sidebar, it might be time for a re-design.
Ideally, get a designer involved so you can have something truly unique and professional; if that’s outside your budget, look for a premium theme for your blog (these typically cost between $10 an $100).
You’ve almost certainly heard that “content is king” – and it’s true that great content can be the foundation for an extremely successful blog, even if your blog’s design isn’t especially exciting.
A good example is Glen Allsopp’s Viper Chill. While there’s nothing wrong with Glen’s design, I wouldn’t say it was particularly outstanding or beyond what other bloggers in the online marketing niche are doing. And while Glen’s a clear, engaging writer, his writing style itself isn’t the reason I read his blog.
What makes Glen stand out is the quality of his content. He writes seriously long, in-depth posts that give tons of detail. Glen really knows his stuff, and it’s clear that he researches his posts carefully and spends a lot of time working on them.
Your Writing Style
Some bloggers make a name for themselves by having a particularly engaging writing voice. It might be snarky, funny, outlandish, or warm-hearted. A great example of a blogger with a very strong writing style is Naomi Dunford of IttyBiz.
While some of her advice on marketing is probably stuff I could get from other marketing blogs or books, the clarity, humour and personality of her writing is what make me read IttyBiz instead of those other sources.
It takes most bloggers several months, even years, to find their true voice, so don’t worry if you feel your content doesn’t stand out in this way yet. Also, don’t feel that you have to copy someone else’s voice – it’s important to find your own (otherwise you’ll just seem like a copy-cat).
Does your blog’s design, content or writing style stand out? If not, which of these three could you focus on to make your blog truly unique in your niche? Let us know your thoughts in the comments.
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