You probably know the benefits an ebook could have for your blog (and your business).
It could be a free incentive that helps nudge readers to sign up for your newsletter.
It could be your first paid product … and perhaps the start of a whole series of products.
It could be a valuable resource that impresses the A-Listers in your niche.
It’s easy to end up wasting a lot of time writing an ebook that no-one’s going to read, which means avoiding some dangerous (and very common) mistakes.
I’ve got you covered. To find out exactly what not to do — and what to do instead — check out my guest post 21 Common Mistakes You Must Avoid When Writing Your First E-book, on Boost Blog Traffic.
(This is my first time guest posting on BBT, which is one of my favourite blogs, so I’m pretty excited. :-))
Here’s the first mistake:
#1: Choosing a Topic You Know Little About
If you want to create a premium e-book , you can be tempted to pick a “hot topic” thinking that’s where the money is.
Likewise, when creating a sign-up bribe, you might think you need to entice readers with the latest information about an emerging topic.
And if you’re publishing on Amazon, it’s easy to think you need to target one of the most popular categories.
But picking a topic like this is a BIG mistake.
If you know little or nothing about your chosen topic, creating an e-book will be a huge amount of work. You’ll have to do a ton of research, interview experts, and perhaps even pay a real guru to get you up to speed.
How to Fix It
Write about something you actually know about – which almost certainly means tying your e-book to your blog’s core topic. You’ll not only save a ton of time on research, you’ll also have a ready-made audience for your writing.
Want to find out what the other 20 mistakes are? Just head here for the full post.
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