Over the next few weeks, I’ll be covering some common but dangerous SEO tactics that you should definitely think twice about.
Have you ever considered buying links (sometimes called “text links” or “text link adverts”) to boost your blog’s search engine rankings?
This common SEO (Search Engine Optimisation) practice has been shunned by reputable SEO agencies for a while now … and with good reason.
Google has never been in favour of buying links, and in the past couple of years, they’ve really cracked down on sites that have bought (or sold) them.
Because for you to rank highly in the organic results, Google wants you to earn your position through great content that users really want to read … not through buying a bunch of links to artificially inflate your ranking.
(There’s nothing stopping you paying for greater prominence by using Google Adwords, which will see your site listed in the “Ads” sections.)
Here are a couple of things that Google says “can negatively impact a site’s ranking in search results”:
Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
Text advertisements that pass PageRank
Bottom line: if you’re buying links, there’s a good chance Google will find out and penalise you. The same applies to selling links.
Of course, you can still buy and sell adverts (banners or text) – but these links need to have the “nofollow” attribute so they don’t pass PageRank. You can find out the how and why of “nofollow” here.
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